Sometimes you have to do things now that won't pay off for a long time. It's so much easier and immediately satisfying to do the things that will pay off in the short term. Doing that smaller, easier task just to cross it off your list. Chasing that hotter but lower-value lead in your sales pipeline.
Taking a long-term view
Taking a long-term view
Taking a long-term view
Sometimes you have to do things now that won't pay off for a long time. It's so much easier and immediately satisfying to do the things that will pay off in the short term. Doing that smaller, easier task just to cross it off your list. Chasing that hotter but lower-value lead in your sales pipeline.