How Nike lost Steph Curry - and why the little things matter
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I read this amazing article on ESPN about how Nike lost Steph Curry to Under Armour. It's long, so read it after you read this post. :) Basically, Nike f'd up during their pitch to renew Steph's deal in 2013. Nike was the incumbent and had every advantage in signing him again.
How Nike lost Steph Curry - and why the little things matter
How Nike lost Steph Curry - and why the…
How Nike lost Steph Curry - and why the little things matter
I read this amazing article on ESPN about how Nike lost Steph Curry to Under Armour. It's long, so read it after you read this post. :) Basically, Nike f'd up during their pitch to renew Steph's deal in 2013. Nike was the incumbent and had every advantage in signing him again.