I read an article on Clickz yesterday called "Data Geek or Creative Genius?" (http://bit.ly/nTPQxn) that touched upon the argument of which is more important in marketing today - creative ideas or data-driven decisions. The bottom line is that these aspects must work in synchronization to produce effective marketing that drives business results. Yeah, it's kind of a cop out (like saying "it depends") but it's true.
More Important in Marketing - Data or Creativity?
More Important in Marketing - Data or…
More Important in Marketing - Data or Creativity?
I read an article on Clickz yesterday called "Data Geek or Creative Genius?" (http://bit.ly/nTPQxn) that touched upon the argument of which is more important in marketing today - creative ideas or data-driven decisions. The bottom line is that these aspects must work in synchronization to produce effective marketing that drives business results. Yeah, it's kind of a cop out (like saying "it depends") but it's true.