Like a lot of people, I don't give a crap about horse racing. But when the Preakness comes up with creative yet controversial ad campaigns like "Get Your Preak On" in 2010 and "Kegasus" this year, I'm paying attention. And when attendance grows from 77,850 in 2009, to 95,760 in 2010 (+23%, but partially because of beer was allowed on the infield again) to 107,398 this year (+12), this makes a marketer pretty happy.
Get Your Preak On, Kegasus
Get Your Preak On, Kegasus
Get Your Preak On, Kegasus
Like a lot of people, I don't give a crap about horse racing. But when the Preakness comes up with creative yet controversial ad campaigns like "Get Your Preak On" in 2010 and "Kegasus" this year, I'm paying attention. And when attendance grows from 77,850 in 2009, to 95,760 in 2010 (+23%, but partially because of beer was allowed on the infield again) to 107,398 this year (+12), this makes a marketer pretty happy.