In the class that I teach at Georgetown, we assigned a midterm where our students had to build a media plan to promote a local sports team. Costs were assigned to various marketing channels, e.g placing banner ads on a local website cost $5K, building a Facebook page costs $10K, etc. One of the students then asked how much it would cost to run a promotion on Groupon, which got me thinking:
Accounting for Groupon
Accounting for Groupon
Accounting for Groupon
In the class that I teach at Georgetown, we assigned a midterm where our students had to build a media plan to promote a local sports team. Costs were assigned to various marketing channels, e.g placing banner ads on a local website cost $5K, building a Facebook page costs $10K, etc. One of the students then asked how much it would cost to run a promotion on Groupon, which got me thinking: