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Platforms vs. your website - interesting readership stats for my "Quality vs. Quantity" post
Two days ago, I penned a blog post called "Quality vs. Quantity - which should you focus on?", which led to some interesting viewership results.
I published it on this site, Medium, and LinkedIn, as I do with most of my blog posts.
On mikewchan.com, the post got 88 views and 4 shares.
On Medium, the post got 70 views and 2 "Recommends" (the equivalent of a "Like").
On LinkedIn, the post got 1,683 views, 353 Likes, 86 comments, and 82 shares.
What the hell is going on here?
First of all, it's not surprising that mikewchan.com has such few views. I only have 40 people on my email list. And although I shared the article to 7235 Twitter followers, we know that only a tiny percentage of people see those tweets.
Ideally, it's best to build a big email list, have direct access to those people's inboxes, and drive as much traffic to your site.
But nowadays, with so much noise and so many people creating massive amounts of content, that strategy just won't work on its own.
So you need platforms and networks to help get readership.
Yet I have no idea what happened here with the two platforms to which I posted the article.
I have 1100 followers on Medium yet only garnered 70 views. I have no clue how their algorithm works and how articles are distributed.
I have over 3300 connections and followers on LinkedIn. Having more followers will obviously drive more views, and the connections I have on LinkedIn are much stronger than those on Medium.
But nearly 25x more views than on Medium? And I got more comments and shares on LinkedIn than I did total views on Medium. I don't get it.
The problem with platforms is exactly that - it's tough to decipher how their algorithms work, your readership numbers are completely dependent on them, and they can change at any moment.
I guess I should get back to building my email list.
This is day 20 of my experiment to blog for 30 consecutive days.