New Consulting Engagement - Block Six Analytics
It's always been a dream of mine to work for an intern that I hired in the past...and now that dream has come true! I'm happy to announce that I'll be helping out Block Six Analytics (B6A), a startup founded by fellow NYU Stern alum and ex-Marketing Intern of the Washington Capitals Adam Grossman, as a Sales Consultant. You can read the B6A blog post announcing our partnership here.
I hired Adam as a Marketing Intern in the summer of 2009 (how the tables have turned). One of the projects he worked on was valuation of the Capitals' sponsorship assets, and B6A was founded shortly after that on the same premise. B6A's software helps sports organizations clearly communicate the value of sponsorships by using a valuation model that demonstrates how targeted impressions generate new revenue for their partners. I'll leverage my network to help Adam market and sell this software, among other software and services, to sports teams.
I'm looking forward to working with Adam again and helping him build his company!