Check out my latest guest post for the Consumer Electronics Association (CEA) titled, “How to Think of a Startup Idea (with co-founders)“.

Coming up with a business or product idea is the easy part of launching a startup, but it’s an important one. This is especially true when you’re doing so with an existing team. This post highlights the process my co-founder and I used to agree on a startup idea that aligned with each of our interests, strengths and experiences.

Enjoy!

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