Check out my guest blog post on ThornTech.com: The Shift to Mobile Video and TV – When Will Mass Cord Cutting Happen? Despite all the money I spend on cable TV, I find myself watching more and more video and TV on my laptop, iPad, and mobile phone. But even with all of the TV viewing […]
Check out my guest blog post on ThornTech.com – Is Text Message Marketing Dead? With the continuing increase of smartphone adoption, rising popularity of mobile messaging apps, and more and more people using their smartphones to access social media sites, where does that leave text messaging in businesses’ mobile marketing mix? I hope you enjoy […]
Check out my guest blog post on ThornTech.com about augmented reality and how wearable hardware may bring AR to the masses. Augmented reality has been a hot but primarily experimental technology. Will wearable AR hardware usher the technology to the mainstream? I hope you find this interesting! Image credit: Leonard Low
Check out part 2 of 2 of my blog series on ThornTech.com: Mobile Social Commerce – What’s Going to Happen Next? I make some predictions about what may happen with MoSoCo in the future, how technologies will evolve, and how retailers and brands will implement them. You can find part 1 here: The Rise of Mobile […]
Check out my guest blog post on ThornTech.com about the rise of mobile social commerce. This is part 1 of 2 and provides an overview of the growth of MoSoCo and what’s happening now. In part 2, coming soon, I’ll make some predictions about what may happen with MoSoCo in the future. I hope you […]
Check out my guest blog post on ThornTech.com about how marketers failed to effectively integrate mobile into their Super Bowl ads. If you spent $4 million for a 30-second spot, wouldn’t you want to continue the conversation with viewers after the ad ends and milk that spent money for all it’s worth? Find out who […]
Check out my guest blog post on ThornTech.com for a high-level overview of mobile analytics. Many business leaders aren’t leveraging mobile data to the fullest extent. Here’s an overview of how to get started and the key metrics to measure. I’m sure we’ll revisit mobile analytics in more detail in the future. I hope you […]
I just posted an article on ThornTech.com about the ongoing battle between native and HTML5 apps and the questions you should ask to make the right decision for your business. Developing a mobile app is hard and as a business, you need to make the right strategic decisions out of the gate. This article goes […]
Check out my guest blog post on ThornTech.com about how it’s tough to develop mobile apps across multiple platforms. Mobile operating systems continue to change at a breakneck pace and if you’re a business, there are many tough decisions to make when you’re developing mobile apps across multiple platforms. I hope you find this interesting!
Check out my guest blog post on ThornTech.com about how mobile commerce is forever changing how we shop. Technology has dramatically changed our shopping habits and will continue to do so in the future. We, as customers, have more power than ever and retailers need to adapt or get left behind. I hope you find […]