Marketing is really easy. And it’s hard. Both at the same time. I learn that everyday. NYU Stern is one of the best universities in the world for finance. And I got my MBA there in marketing (though Stern is pretty good at Marketing, too). At Stern, the finance majors would constantly poke fun at all of […]
A couple of years ago, the folks at startup accelerator Y Combinator put on a series of lectures called “How to Start a Startup” at Stanford University. My favorite lecture was lecture 7, “How to Build Products Users Love“, which was presented by Kevin Hale, Founder of online form company Wufoo and now Partner at […]
There’s a never-ending debate between quality and quantity, especially in my worlds of marketing and startups. It’s hard to have both quality and quantity at the same time; they have an inverse correlation. The more you do, the lower quality your work will be. The higher quality your work is, the more time it will take […]
I’m proud to announce that I’ve forged a consulting partnership with Exhilarator, a unique “startup factory” based in DC, and will provide them with marketing consulting and business development services. Exhilarator Overview Exhilarator is so unique because it is part accelerator, part services company, and part events company, all focusing on scaling startups. The accelerator accepts […]
I’m a big fan of great commercials, and they’re one of the reasons why I first became interested in marketing. With attention-sucking technologies like DVRs, social media, and mobile apps, the ability of a TV commercial to grab viewers’ attention and connect with them on a substantial level is really important for brands, especially since […]
I’ve thought a lot and have had many discussions about this throughout my career. Should I be a generalist and build a broad base of skills and knowledge so I can be flexible and work different jobs in many industries, or should I go deep into one specific skill and/or industry and become a specialist? What’s best […]
“I just got back from swimming in the pool, and the water was cold…significant shrinkage!” – George Costanza, “Seinfeld” Everything is getting smaller and shorter by the minute. True to Moore’s Law, we now have powerful computers in the palm of our hands. Our primary forms of communication are now 160 and 140 characters long. […]
Great news! I just entered into an agreement to work with a software development shop called Thorn Technologies, one of Baltimore Business Journal’s top ten fastest growing private companies! Our engagement is really broad and will include strategy work for Thorn Tech clients, sales of current products, building of the Thorn Tech brand through content creation […]
With the advent of blogs, Facebook, Twitter, and LinkedIn, it’s easier than ever for someone to get “published” and to be an “expert”. Case in point – this guy (pointing at myself). But what really constitutes an expert nowadays? Is it the guy or gal who creates the most blog posts and distributes it to the […]
I read an article on Clickz yesterday called “Data Geek or Creative Genius?” (http://bit.ly/nTPQxn) that touched upon the argument of which is more important in marketing today – creative ideas or data-driven decisions. The bottom line is that these aspects must work in synchronization to produce effective marketing that drives business results. Yeah, it’s kind of a cop […]