How Nike lost Steph Curry – and why the little things matter

I read this amazing article on ESPN about how Nike lost Steph Curry to Under Armour. It’s long, so read it after you read this post. 🙂 Basically, Nike f’d up during their pitch to renew Steph’s deal in 2013. Nike was the incumbent and had every advantage in signing him again. Yet they didn’t value him […]