Tag: advertising

My Favorite Recent TV Commercials

I’m a big fan of great commercials, and they’re one of the reasons why I first became interested in marketing. With attention-sucking technologies like DVRs, social media, and mobile apps, the ability of a TV commercial to grab viewers’ attention and connect with them on a substantial level is really important for brands, especially since […]

Guest Blog Post About How Marketers Failed to Effectively Incorporate Mobile Into Their Super Bowl Ads – On ThornTech.com

Check out my guest blog post on ThornTech.com about how marketers failed to effectively integrate mobile into their Super Bowl ads. If you spent $4 million for a 30-second spot, wouldn’t you want to continue the conversation with viewers after the ad ends and milk that spent money for all it’s worth? Find out who […]