Category: Business

Kanye Adidas

Is Cutting Ties with Kanye West a Financial Net Negative for Adidas?

I believe that ending the relationship with Ye is a financial net positive for Adidas. Here’s why.  On Tuesday, Adidas parted ways with Kanye West over his recent episodes of hate speech and anti-semitism.  Shortly after the announcement, one of my friends shared this article from the Action Network (a revered financial analysis site *sarcasm*), […]

I’m Joining UTU Full Time!

I’ve been consulting for UTU for about seven months now, but I am excited to announce that I’ll be joining the team full-time as Chief Commercial Officer! UTU’s mission is to become the trust infrastructure of the entire internet, replacing anonymous star ratings, reviews, and scores as the de facto trust mechanisms of our digital […]

How Crypto Marketing is Different than Other Industries

Changing rules and regulations, the presence of scams, a larger number of target segments, and many other reasons make crypto marketing very different.  Over the course of my 20-year career (yup, I’m getting old), I’ve done all kinds of marketing in many different industries.  I have experience with content marketing, traditional and online advertising, event […]

Process > Results

I recently listened to the book titled Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by poker champion Annie Duke.  Being a poker player, I was naturally compelled to read this book. And being an entrepreneur, I totally understand the difficulty of making decisions with little information. And Thinking in Bets crystallized […]

Is the startup you’re building big or cool enough?

I think about this a lot. Is WinOptix is a big enough idea? Is my target market big enough? Is the concept interesting or impactful enough? A lot of this “big enough” doubt comes from reading a lot of tech and startup news. “Startup X raises $50 million dollars and now is worth $2 billion.” […]

Is it good to be your own customer?

Being your own customer comes with pros and cons. Many startup founders and investors say that it’s a good thing to “scratch your own itch” or “be your own customer”. By this they mean that if you identify problems that you face yourself, you’ll have a true understanding on how to solve that problem, and […]

Grit, not talent, is the key to success

I recently listened to the audiobook version of Grit: The Power of Passion and Perseverance by Angela Duckworth. This is a great read for anyone who wants to improve at anything. The theme of the book is that talent, while important, isn’t the key to success. Rather, hard work, perseverance, and stick-to-itiveness correlates much more highly […]

Marketing is the easiest and hardest job at the same time

Marketing is really easy. And it’s hard. Both at the same time. I learn that everyday. NYU Stern is one of the best universities in the world for finance. And I got my MBA there in marketing (though Stern is pretty good at Marketing, too). At Stern, the finance majors would constantly poke fun at all of […]

It’s amazing how one person can change the dynamic of your team

Starting a few months ago, the lead developer for WinOptix, Dave, had less and less time to work on the project, so I was tasked to find another developer to help out. On my search I went. I emailed developers in my network, posted on discussion boards, and reached out to LinkedIn contacts. I found […]