Inside My Brain

Thoughts about startups, tech, marketing, and life

CATEGORY: Thorn Technologies

Guest Blog Post on ThornTech.com About The Rise of the Second Screen and What Broadcasters and Marketers Should Do

Family On Sofa With Laptop And Digital Tablet Watching TV

Check out my guest blog post on ThornTech.com called “What Else Are You Doing While Watching TV? The Rise of the Second Screen and What Broadcasters and Marketers Should Do.

More and more people are using their tablets and smartphones while watching TV to interact with their favorite shows and fellow viewers. This article outlines how viewers are doing it, how this behavior is impacting broadcasters and marketers, and what they need to do to keep up with this changing landscape.

If you found this interesting, please follow me on Twitter – @mikewchan – for future updates.

Guest Blog Post on ThornTech.com About How to Optimize Mobile Landing Pages

Check out my guest blog post on ThornTech.com listing 11 Steps to Optimizing Mobile Landing Pages.

Mobile landing pages are a crucial part of every mobile marketing strategy, and the quality of the design of these pages can have a huge impact on whether customers purchase your product or never return.

If you found this interesting, please follow me on Twitter – @mikewchan – for future updates.

Guest Blog Post on ThornTech.com About Apple’s Announcements at WWDC

Check out my guest blog post on ThornTech.com about Apple’s announcements at their Worldwide Developers Conference (WWDC).

iOS 7 HomescreenApple redesigned iOS7, improved OS X, launched iTunes Radio, and updated other products. Overall, there were nice incremental improvements, but nothing truly groundbreaking.

I hope you find this interesting!

iOS7 Homescreen image courtesy of Photographus via Flickr Creative Commons