Inside My Brain

Thoughts about startups, tech, marketing, and life

CATEGORY: Technology

The Power of Aggregation

This is day 4 of my experiment to blog for 30 consecutive days

Aggregation is one of my favorite concepts. It saves me a ton of time and hassle in both my personal and work lives.

Why shop at multiple online stores when you can go to Amazon, who aggregates both products and other online merchants, and buy everything you want on one site?

Why search scores of websites for flights when you can go to Kayak and compare them all at once?

Why visit multiple social media sites when you can see all of your Facebook, Twitter, and LinkedIn streams on a single interface on Hootsuite?

But aggregation isn’t always the best solution. Maybe the user interface isn’t quite right for everything that is being aggregated, or some features and functionality may have to be left out to facilitate the aggregation. Or in some cases aggregation isn’t even wanted.

For instance, Comcast and other cable networks aggregate hundreds of networks, many of which you won’t ever watch (what the hell is Here TV?) under one cable plan. And they bundle cable, internet access, and a phone landline and make you pay hundreds of dollars for it.

Cable is now being unbundled by over-the-top networks like Sling TV and HBO Go.

Another example is Craigslist. You can do anything on that site – find a roommate, sell that desk that’s collecting dust in the corner, buy a car, find a girlfriend or boyfriend. But it’s ugly as sin and the user interface you’ll have finding a job on Craigslist looks exactly like the one you’ll have finding a date.

Craigslist has been disrupted by unbundling by the likes of Match.com (dating), AirBNB (finding a place to crash), any job board (finding jobs), UrbanSitter (finding a babysitter) and many other sites.

Even with the aforementioned Hootsuite, one of my favorite tools, you can’t do some of the things you can on Facebook or Twitter. Performing Twitter hashtag and people searches really sucks on Hootsuite, so I find myself visiting Twitter.com to search.

Just like everything else, there are two sides to every coin. Aggregation can be a powerful thing, but it’s not always the right answer.

So if you’re using multiple products to find a solution, and it’s a big pain in the ass, you might have an opportunity on your hands to improve it. On the other hand, if you’re using an aggregation product and it just doesn’t feel quite right, you might also have an opportunity.

Guest post for ThornTech – The Week in Tech: Yahoo Screen shutters, longer tweets, and more

Yahoo-Screen-logo2

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Yahoo Screen shutters, longer tweets, and more.

This week we talk about the shuttering of Yahoo Screen, longer tweets, Activision’s purchase of Major League Gaming, and a round up of what’s happening at the Consumer Electronics Show.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Guest post for ThornTech – The Week in Tech: Spotify gets hit with class action lawsuit, Sidecar shuts down, and more

Spotify on iPhone

Happy New Year!

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Spotify gets hit with class action lawsuit, Sidecar shuts down, and more.

This week we highlight Spotify’s class action lawsuit, the shutdown of Sidecar, and Comcast’s internet breakthrough.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Photo courtesy of Bjorn Olsson on Flickr.

Guest post for ThornTech – The Week in Tech: SpaceX lands the Falcon 9, Google and Ford teaming up on self-driving cars, and more

SpaceX launch

Happy Holidays!

Check out my latest guest post on ThornTech.com titled “The Week in Tech: SpaceX lands the Falcon 9, Google and Ford teaming up on self-driving cars, and more.

This week we cover the successful launch and landing of SpaceX’s Falcon 9, Google and Ford’s self-driving car partnership, Lyft’s big fundraise, and Apple and Ericsson’s patent deal.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Photo courtesy of SpaceX

Guest post for ThornTech – The Week in Tech: Ride-hailing drivers can unionize in Seattle, Slack launches app directory and fund, and more

Uber app

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Ride-hailing drivers can unionize in Seattle, Slack launches app directory and fund, and more.

This week we cover Seattle allowing Uber and Lyft drivers to unionize, Slack’s new app directory and fund, drone registration rules, the increase in music royalties, and hailing an Uber in Facebook Messenger.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Photo courtesy of Mark Warner on Flickr

Guest post for ThornTech – The Week in Tech: Yahoo to spin off internet business, Walmart launches mobile payments, and more

Yahoo Marissa Mayer

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Yahoo to spin off internet business, Walmart launches mobile payments, and more.

This week we highlight Yahoo’s spin-off of its core business, Walmart Pay, Twitter’s non-chronological feed, and Samsung’s move into the automotive business.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Image courtesy of Yahoo

Guest post for ThornTech – The Week in Tech: Zuckerberg to give away 99% of his fortune, Yahoo’s possible sale, and more

Zuck Chan baby

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Zuckerberg to give away 99% of his fortune, Yahoo’s possible sale, and more.

This week we cover Mark Zuckerberg’s charitable vow, Yahoo’s potential sale, Cyber Monday revenues, and Apple’s possible plans for smaller iPhones.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Image courtesy of Facebook

Guest post for ThornTech – The Week in Tech: Anonymous declares war on ISIS, Google+ is back, and more

Anonymous ISIS

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Anonymous declares war on ISIS, Google+ is back, and more.”

This week we highlight Anonymous’ war vs. ISIS, the rebirth of G+, Square’s IPO, and the Google / Facebook search deal.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Image courtesy of Anonymous on YouTube

Guest post for ThornTech – The Week in Tech: Watching video on T-Mobile doesn’t count toward your data, Google open-sources artificial intelligence, and more

bingeon

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Watching video on T-Mobile doesn’t count toward your data, Google open-sources artificial intelligence, and more.

This week we cover T-mobile’s launch of Binge On, Google’s open-sourcing of artificial intelligence, the banning of daily fantasy in NY, and Alibaba’s massive sales day.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.

Image courtesy of T-Mobile

Guest post for ThornTech – The Week in Tech: Activision buys Candy Crush maker, Amazon’s bookstore, and more

amazon books

Check out my latest guest post on ThornTech.com titled “The Week in Tech: Activision buys Candy Crush maker, Amazon’s bookstore, and more.

This week we cover Activision’s purchase of the maker of Candy Crush, Amazon’s new retail bookstore, the voting down of Proposition F, Facebook’s Q3 performance, and Expedia’s acquisition of HomeAway.

I hope you found this interesting! If so, please share this article, sign up for my email list below, then connect with me on TwitterGoogle+, and LinkedIn for future updates.