Inside My Brain

Thoughts about startups, tech, marketing, and life

CATEGORY: Technology

Blog Post on ThornTech.com About How Mobile is Changing the Enterprise

Businessman Working With Modern Devices

Check out my blog post on ThornTech.com about how mobile is changing the enterprise.

Mobile technologies are changing the way we perform our jobs. This article, the first of a three-part series, provides an overview of the primary uses of mobile in the enterprise. I hope you enjoy it!

If you found this interesting, please follow me on Twitter – @mikewchan – for future updates.

Guest Blog Post on ThornTech.com About The Rise of the Second Screen and What Broadcasters and Marketers Should Do

Family On Sofa With Laptop And Digital Tablet Watching TV

Check out my guest blog post on ThornTech.com called “What Else Are You Doing While Watching TV? The Rise of the Second Screen and What Broadcasters and Marketers Should Do.

More and more people are using their tablets and smartphones while watching TV to interact with their favorite shows and fellow viewers. This article outlines how viewers are doing it, how this behavior is impacting broadcasters and marketers, and what they need to do to keep up with this changing landscape.

If you found this interesting, please follow me on Twitter – @mikewchan – for future updates.

Guest Blog Post on ThornTech.com About How to Optimize Mobile Landing Pages

Check out my guest blog post on ThornTech.com listing 11 Steps to Optimizing Mobile Landing Pages.

Mobile landing pages are a crucial part of every mobile marketing strategy, and the quality of the design of these pages can have a huge impact on whether customers purchase your product or never return.

If you found this interesting, please follow me on Twitter – @mikewchan – for future updates.

Guest Blog Post on ThornTech.com About Apple’s Announcements at WWDC

Check out my guest blog post on ThornTech.com about Apple’s announcements at their Worldwide Developers Conference (WWDC).

iOS 7 HomescreenApple redesigned iOS7, improved OS X, launched iTunes Radio, and updated other products. Overall, there were nice incremental improvements, but nothing truly groundbreaking.

I hope you find this interesting!

iOS7 Homescreen image courtesy of Photographus via Flickr Creative Commons

 

Guest Post on ThornTech.com: The Shift to Mobile Video and TV – When Will Mass Cord Cutting Happen?

Check out my guest blog post on ThornTech.com: The Shift to Mobile Video and TV – When Will Mass Cord Cutting Happen?

Despite all the money I spend on cable TV, I find myself watching more and more video and TV on my laptop, iPad, and mobile phone. But even with all of the TV viewing alternatives out there, like Hulu, Netflix, and Amazon, cable TV provides unmatched access to the most content in one place, so at what point will I cut the cord? How about you?

I hope you enjoy the article and let us know what you think!

Like this post? Then follow me on Twitter – @mikewchan – for future updates.

Everything is getting smaller and shorter – how small is too small, and how short is too short?

shrinkageseinfeld_300“I just got back from swimming in the pool, and the water was cold…significant shrinkage!”
– George Costanza, “Seinfeld”

Everything is getting smaller and shorter by the minute. True to Moore’s Law, we now have powerful computers in the palm of our hands. Our primary forms of communication are now 160 and 140 characters long. Our “videos” are now 6 seconds long.

Seth Godin wrote a great blog post over three years ago about the bandwidth-sync correlation in communications. It’s clear that the bandwidth of modern forms of communication are now minuscule, which has resulted in an increased frequency of said communications, which has caused stress and angst for us to simply keep up.

There are definite benefits to the shrinking world, but how small is too small and how short is too short, especially when it comes to communications? Facebook has made us less personal. Tweets are written, read, maybe retweeted, then basically forgotten. Text messages come and go. Vine videos are viewed and lost. On the other hand, blog posts, articles, and novels live on, and movies and TV shows are watched over and over again.

As a technologist, I love how everything is getting smaller and more powerful. As a marketer, it’s becoming harder to tell a story. As a human being, it’s difficult to stay on top of everything flying at me, and sometimes I wish life were simpler.

How has the shrinking world impacted you, both positively and negatively? What are your thoughts on this subject?