Thoughts about startups, tech, marketing, and life

Check out my latest guest post for the Consumer Electronics Association (CEA) titled, “How to Validate Your Startup Idea with Online Ads.

A quick and relatively cheap way to validate our startup idea, Locatize, was to run online ads targeting potential users, lead them to a landing page, and see if they give us their email address to stay updated on Locatize’s progress. Here’s what we did to test the demand for Locatize and how you can test your startup idea, too.


I hope you found this interesting! If so, please connect with me on TwitterGoogle+, and LinkedIn for future updates.

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